200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 7

Enter new markets with existing products

Develop new products for existing markets

Increase market share in the existing market

Reduce production costs

The increase in costs per unit as production volume increases

The decrease in costs per unit as production volume increases

The ability to charge higher prices due to brand strength

The benefits of diversifying into multiple markets

Set a low initial price to gain market share quickly

Set a high initial price and lower it over time

Match competitor pricing

Set a price below the cost of production

Expanding product lines

Reducing workforce and closing unprofitable operations

Entering new markets

Increasing marketing expenditure

A new product reducing sales of an existing product

A product failing to meet sales targets

A company acquiring a competitor

A company entering a new market

The physical assets owned by a brand

The market share held by a brand

The loyalty and perceptions associated with a brand

The financial performance of a brand

Broad market appeal

Low marketing costs

Strong customer loyalty within a niche market

High economies of scale

Declining sales

High levels of competition

Slow market expansion

Increasing customer base

Increase short-term sales

Build and maintain a positive public image

Reduce production costs

Enhance product features

Encouraging intermediaries to push products to consumers

Using advertising to create consumer demand

Offering discounts to retailers

Implementing trade promotions

High production costs

Difficulty in achieving product differentiation

Limited market appeal

High marketing expenses

Introduce new products to existing markets

Expand into new markets with existing products

Enhance product features for current customers

Reduce production costs

Rapidly increasing sales

High levels of competition and market saturation

Introduction of new products

Declining market share

Age

Lifestyle

Purchase frequency

Income

Achieve the lowest cost of production

Offer products or services with unique attributes valued by customers

Enter as many markets as possible

Focus on a narrow market segment

A declaration of the company's core purpose and focus

A financial forecast for the next fiscal year

A detailed plan for marketing activities

A list of products and services offered

Build long-term customer relationships

Increase short-term sales

Improve public relations

Enhance product development

Higher production costs

Limited reach

Greater ability to measure results

Less engagement with customers

Increase production efficiency

Identify and target specific customer groups

Reduce marketing costs

Expand into new markets

Acquiring a competitor in the same industry

Opening new retail locations

Developing new product lines

Entering a new geographic market