200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 4

Targeting a large, broad market

Targeting a small, well-defined segment of the market

Offering the lowest prices in the market

Offering a wide range of products

Lower startup costs

Established brand recognition and support

Complete operational freedom

High profit margins from the start

The network of suppliers and partners that a company works with

The sequence of activities that add value to a product or service

The total value of a company's assets

The process of setting product prices

Higher advertising costs

Limited audience reach

Ability to track and measure campaign performance

Slower response time from consumers

Market segmentation

SWOT analysis

Product positioning

Pricing strategy

Differentiation

Cost leadership

Focus

Diversification

Age

Income

Personality

Geographic location

Increase short-term sales

Build and maintain a positive public image

Reduce production costs

Enhance product features

Rapidly increasing sales

High levels of competition

Introduction of new products

Decreasing market share

High market saturation

Increased operational complexity

Limited market growth potential

Reduced customer loyalty

Acquiring a competitor in the same industry

Opening new retail locations

Developing new product lines

Entering a new geographic market

The financial value of a brand

Customers' consistent preference for a particular brand

The variety of products offered by a brand

The market share held by a brand

A television commercial

A limited-time discount offer

A public relations campaign

A social media post

A group of related products marketed by the same company

A single, standalone product

A distribution channel for products

The manufacturing process for a product

Compete on price

Offer unique product features

Focus on cost reduction

Target a broad market

Increase market share

Reduce production costs

Identify and target specific customer groups

Expand into new markets

Expanding product lines

Reducing workforce and closing unprofitable operations

Entering new markets

Increasing marketing expenditure

A new product reducing sales of an existing product

A product failing to meet sales targets

A company acquiring a competitor

A company entering a new market

Many sellers with differentiated products

One seller with significant market power

Low barriers to entry

High levels of competition

Provide a financial forecast

Describe the company's core purpose and focus

Outline marketing strategies

Detail the product offerings

Encouraging intermediaries to push products to consumers

Creating consumer demand through advertising and promotions

Offering trade discounts to retailers

Using personal selling to close sales

A manufacturer opening its own retail stores

A retailer starting its own manufacturing operations

A company outsourcing production

A firm entering a new geographic market

Demographic

Geographic

Psychographic

Behavioral

Low initial profits

Attracting competitors

Slow market penetration

High marketing costs

Directly sell products

Create valuable and relevant content to attract and engage a target audience

Increase short-term sales

Develop new product lines

A financial forecast for the next fiscal year

A declaration of the company's long-term goals and aspirations

A detailed plan for marketing activities

A list of products and services offered

Reducing product development time

Enhancing customer relationships and retention

Increasing production efficiency

Lowering distribution costs

Entering a new geographic market

Introducing a new product line

Increasing sales of existing products in the current market

Diversifying into unrelated industries

The total revenue a company expects from a customer over their relationship

The cost of acquiring a new customer

The profit margin on a single sale

The average amount spent by a customer per transaction

Launching a new product line in the existing market

Entering a new geographic market with existing products

Improving product features to increase sales

Reducing production costs to lower prices