200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 3

Introducing new products to existing markets

Entering new markets with existing products

Increasing market share for existing products in existing markets

Expanding into new geographic regions

Identifying new markets for existing products

Developing new products for existing markets

Maintaining product quality while reducing costs

Ensuring customer loyalty in new markets

Age

Lifestyle

Purchase frequency

Income

Market penetration

Market skimming

Competitive pricing

Cost-plus pricing

Reduced distribution costs

Greater control over the marketing process

Increased market reach

Improved customer relationships

Low production costs

Unique product features

High market share

Standardized products

The target market is large and diverse

The target market is small and well-defined

The company has high production capacity

The company has low production costs

The financial value of a brand

The physical assets owned by a brand

The market share held by a brand

The loyalty and perceptions associated with a brand

Advertising directly to consumers

Offering trade promotions to retailers

Utilizing social media influencers

Implementing a customer loyalty program

Analyzing competitor prices

Adding a markup to the cost of production

Assessing customer willingness to pay

Matching industry average prices

Reducing product development time

Enhancing customer relationships

Increasing production efficiency

Lowering distribution costs

Increase short-term sales

Build long-term relationships with customers

Expand into new markets

Diversify the product portfolio

A company acquiring another company

Two companies forming a new, jointly owned business

A company licensing its technology to another company

A company franchising its business model

The cost structure of a company

The unique value a product or service provides to customers

The market share of a company

The pricing strategy of a company

Introduction

Growth

Maturity

Decline

It may lead to initial losses

It discourages competitors from entering the market

It is difficult to implement

It attracts a large number of customers quickly

Broad market appeal

High competition

Specialized customer needs

Low profitability

Lower marketing costs

Higher price sensitivity

Reduced customer loyalty

Increased bargaining power with suppliers

Mass marketing

Niche marketing

Differentiated marketing

Undifferentiated marketing

Launching a new product line in the existing market

Entering a new geographic market with existing products

Improving product features to increase sales

Reducing production costs to lower prices

A new product taking sales away from an existing product

A product becoming obsolete due to new technology

A product failing to meet sales targets

A company discontinuing an unprofitable product

Encouraging intermediaries to push products to consumers

Using advertising to create consumer demand

Offering discounts to retailers

Implementing trade promotions

Declining sales

High levels of competition

Slow market expansion

Decreasing customer base

Entering a new market with an existing product

Developing new products for new markets

Increasing market share in the existing market

Improving existing product features

Higher production costs

Limited reach

Greater ability to measure results

Less engagement with customers

A declaration of the company's core purpose and focus

A financial forecast for the next fiscal year

A detailed plan for marketing activities

A list of products and services offered

Many sellers with differentiated products

One seller with significant market power

Low barriers to entry

High levels of competition

Directly sell products to customers

Create valuable and relevant content to attract and engage a target audience

Increase short-term sales through promotions

Develop new product lines

Setting a high initial price for a new product and then lowering it over time

Setting a low initial price to gain market share quickly

Matching competitor prices

Setting prices based on production costs