200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 2

Avoiding adaptation to local preferences

A standardized approach to marketing worldwide

Tailoring products and marketing to local markets

Focusing only on global trends and ignoring local differences

Maintaining a company's current product portfolio without change

Understanding market needs and driving innovation

Ensuring the CEO's personal preferences are met

Reducing the overall marketing budget

Reduced implementation time

Increased innovation and diverse perspectives

Simplified decision-making processes

Decreased need for communication

It simplifies the decision-making process by categorizing products into four quadrants

It provides detailed financial metrics for each product

It focuses solely on market growth rate

It ignores the competitive landscape

Outcompete existing competitors in a saturated market

Create new demand in an uncontested market space

Focus on incremental improvements to existing products

Reduce costs by cutting down on marketing expenses

A minor skill that is easily replicated by competitors

A unique strength that gives a company a competitive advantage

A standard industry practice

A temporary market trend

Low-cost production

Unique product features

Broad market appeal

Minimal marketing effort

Introduction

Growth

Maturity

Decline

Introducing new products to the current market

Expanding into new markets with existing products

Enhancing product features for current customers

Reducing production costs

Entering a new market

Improving product quality

Reducing prices to fend off competitors

Launching a new marketing campaign

Demographic

Geographic

Psychographic

Behavioral

The total revenue a company expects from a customer over the entire duration of their relationship

The average amount spent by a customer per transaction

The cost of acquiring a new customer

The profit margin on a single sale

Offering unique product features

Reducing production and operational costs

Providing exceptional customer service

Entering new markets

Broad market appeal

High economies of scale

Strong customer loyalty within a niche market

Low marketing costs

Introduction

Growth

Maturity

Decline

Identify internal strengths and weaknesses

Analyze competitive forces within an industry

Develop strategies for market and product growth

Evaluate the financial health of a company

Few sellers with homogeneous products

Many sellers with differentiated products

One dominant seller

High barriers to entry

A retailer opening its own manufacturing facility

A manufacturer opening its own retail stores

A company outsourcing its production to a third-party

A firm entering a new geographic market

Perfect competition

Oligopoly

Monopoly

Monopolistic competition

Cost leadership

Differentiation

Corporate social responsibility (CSR)

Market penetration

Identify external opportunities and threats

Assess internal strengths and weaknesses

Evaluate market growth and share

Both A and B

High market share and high market growth

Low market share and high market growth

High market share and low market growth

Low market share and low market growth

The increase in costs per unit as production volume increases

The decrease in costs per unit as production volume increases

The ability to charge higher prices due to brand strength

The benefits of diversifying into multiple markets

Set a low initial price to gain market share quickly

Set a high initial price and lower it over time

Match competitor pricing

Set a price below the cost of production

Achieve the lowest cost of production

Offer products or services with unique attributes valued by customers

Enter as many markets as possible

Focus on a narrow market segment